Meet Julie Quinn: Crafting high-vibe, organic essentials for everyday wellness—and doing it with heart
By Teresa Howes | Twine Featured Founder Interview
Julie Quinn is the founder and formulator behind Quinntessentials, a product line of thoughtfully made essential oils, body sprays, salves, and custom formulations—all rooted in healing, intention, and a deep respect for nature.
From yoga mat sprays and crystal-infused roll-ons to arnica salves and private-label products for brands around the world, everything Julie creates is made with care, clean ingredients, and purpose.
“I started Quinntessentials out of necessity. I couldn’t find products that worked for my sensitive skin—so I made my own.”
Healing From the Ground Up
Julie’s journey into herbalism and essential oils started over 20 years ago when a dance injury led her to an herbal certification course. What followed was a deep dive into natural healing, essential oils, and DIY formulating. Long before “clean beauty” was trendy, Julie was mixing her own face oils and teas from Whole Foods and books at the apothecary.
Now, her brand is about more than products—it’s about supporting how people feel.
“Essential oils have the highest vibration of any substance on the planet. They can shift your mood, your physiology, and your space.”
A Brand Built on Intuition
Julie wears every hat in her business—from product development to design to shipping. And while that comes with its challenges, she wouldn’t have it any other way.
“Being the business owner means I get to decide what goes in the bottle and how it’s made. There’s integrity behind every product.”
When she’s not selling online or at popups around San Diego, she’s working behind the scenes creating private-label products for retreats, wellness brands, and businesses across the globe.
Rebranding, Reinventing, and Staying Inspired
With over 20 years of experience, Julie has seen trends shift, consumer habits evolve, and the wellness world transform. She’s stayed responsive through it all—rebranding when needed, updating labels to meet her customers’ growing interest in transparency, and always pushing for more sustainable packaging.
“After the pandemic, people started reading everything. They wanted to know the brand, the ingredients, the story. I had to shift and meet that need.”
The process of rebranding dozens of SKUs isn’t easy—or cheap—but Julie approaches it with intention and integrity, knowing that how something looks matters just as much as what’s inside.
Support from the Universe
Being a solopreneur isn’t always easy. From shipping mishaps to self-doubt, Julie’s faced plenty of tough moments. But she says the universe keeps showing up with reminders to keep going.
“Every time I’m ready to give up, I get a big order out of nowhere. It’s like, ‘No girl, this is your purpose.’ I’ve learned to listen to that.”
What’s Next for Quinntessentials?
Julie’s working on rebranding the rest of her product line and sharing her story with a wider audience. While she’s pared back yoga and Reiki offerings, she’s pouring her energy into growing the product side of her business—and dreaming up more collaborations, pop-ups, and community workshops.
She’s also focused on what she does best: high-quality, high-integrity private-label work for other brands who want to bring wellness into the world—with her touch behind the scenes.
Something You Might Not Know
Most people don’t realize that Julie produces thousands of custom products each year for other brands—from sleep sprays to roll-ons for retreats.
“That’s actually the bread and butter of my business,” I love creating with others and making sure what goes out into the world feels good—inside and out.”
A Brand That’s Personal and Purposeful
At the heart of Quinntessentials is Julie herself—a creative, lifelong learner who blends plant wisdom, product integrity, and community connection into everything she does. Whether she’s formulating in her studio, chatting with customers at a local market, or helping other brands bring their ideas to life, Julie’s work is grounded in purpose: to help people feel good, naturally.
Connect with Julie:
- Website: www.quinntessentialsproducts.com
- Instagram: @Quinntessentialsproducts
- Email: [email protected]